Don’t Stop Belifing – Belif First Aid Overnight Brightening Mask

LG Household & Health Care is the mother of the cosmetics dragons: The History of Whoo,  SU:M37, and Belif. So it’s no surprise that I became hooked on Belif without initially knowing the parental origin.

The new Belif aisles at Sephora made me squeal with delight when I first came upon them. Guess the KBeauty trend was really taking off for cosmetics giant Sephora to dedicate a whole aisle to this K brand, at its Times Square location no less. Better belif it, folks!


Belif aisle at Sephora in Times Square, NY

The price points were really good compared to the other stuff at Sephora, which usually run on average $40-50 for an ounce of product. This was $34 for 1.68oz of overnight brightening mask. Of course the addict in me couldn’t resist, behold:


Belif First Aid Overnight Brightening Mask

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