Purrhaps you’ve been bombarded with their ads on Facebook. (Heh, these will be the second pair of shoes that have been enabled by FB, after Rothy’s. Get $20 off with my referral link (expires Jan. 15, 2019). $$$ but I wear my four pairs constantly.)
As a constant heel wearer, I was immediately fascinated by the concept: Shoes that promised to solve common problems (e.g., molded foam soles for comfort and arch support, ballistic nylon heels that resist scratches) AND purrrfectly fit your feet (via photos and measurements uploaded through an app).
During the annual holiday trip (yeah I know, this news is like, sooooo last YEAR; I’m backlogged, sue me) where Angela and I do our usual cat-fighting bonding, I found this cult favorite moisturizer manufactured by a GLUE company, Fueki Kogyo Co. The synergies of making stationery, construction materials, and cosmetics eludes me. Then…I realize that horse bits (collagen from hooves) also used in glue factories. Night-mare but that doesn’t stop me. Sorry Seabiscuit!
My impulse buy was initially spurred by their very distinctive packaging. Talk about cohesive branding:
When Gothamista asks you to purrrsonally take her shopping, you don’t say no. In fact, you say yes while trying hard to play it cool and fake-flipping through your planner.
So on one cold day in New York, Renée met up Renee (no relation) and me for a day in Chinatown exploring some of the best places in the city to swatch ‘n’ sniff Korean, Japanese, Taiwanese, and Chinese beauty stuphs (plus some select Western ones).
Rile you were sleeping, a new player arrived on the Kbeauty scene.
When I first heard about Riley Rose, it sounded like a Sephora for millennials. What I didn’t realize until I visited the store at Glendale Galleria (a Los Angeles mall): Riley Rose has a TON of Kbeauty brands that can’t be found in a brick-and-mortar elsewhere.
To start the new-ish 2018 year, I decided to lighten up. REALLY lighten up. So I went from ombre brownish gold to just…blonde. As in Khaleesi blonde. As Asian hair sucks ass to color, and doesn’t retain the color, I sat in a salon chair from 2:30PM-8:30PM. Below is a “BEFORE” of my brassy balayage/ombre ‘do.
As my parents have owned beauty salons for over 10 years, I came in with realistic expectations. To turn brown into light blonde, especially closer to the roots, you have to color for hours and hours. First hair is bleached, slowly, then the blonde shade is applied. It is NOT single processing. Often during processing, the hair color comes out in patches and super uneven. If the developer is too strong, your hair will be super brittle. If it’s too weak, it won’t lift the shades light enough.
I went to an Asian hair salon (Hair Philosophy @hairphilosophynyc) and relied on my fabulous & talented Effie Lei (@hair_by_effie) (please don’t poach her and book up all my appointments m*f*ckers!).
Supergoop! is the company that most closely aligns with my obsession passion. Their products are designed to make sunscreen as easy and comfortable to apply as regular skincare, a mission that is near and dear to my balls heart. It’s the company that I would have dreamed up if I had balls instead of a law degree.
Today I’m spotlighting 3 products that truly fill gaps in the market:
I don’t say that lightly. But as someone with straight and slippery hair that could barely be teased after 15 mins of backcombing and hair spraying by a wedding hairdresser, that’s the truth. If I lost this $130 tool, I’d immediately order a new one. And yes, I paid for both the original and petite versions. JAN. 2019 UPDATE: I’ve since bought and tried the Rootie version as well. It’s too subtle without getting any closer to roots, so it just ended up taking longer to achieve the same amount of volume. Of the three versions/sizes of Voloom, my fave is still Voloom Petite.