Fueki-it: Fueki Yasashii Moisture Cream

During the annual holiday trip (yeah I know, this news is like, sooooo last YEAR; I’m backlogged, sue me) where Angela and I do our usual cat-fighting bonding, I found this cult favorite moisturizer manufactured by a GLUE company, Fueki Kogyo Co. The synergies of making stationery, construction materials, and cosmetics eludes me. Then…I realize that horse bits (collagen from hooves) also used in glue factories. Night-mare but that doesn’t stop me. Sorry Seabiscuit!

My impulse buy was initially spurred by their very distinctive packaging. Talk about cohesive branding:

Behold the Fueki Yasashii Moisture Cream

This cream has a very nice thick-pudding-like texture. It’s not sticky and oily like typical hand balms. I was pleasantly surprised that a tiny amount (size of a nickel) went a long way.

The ingredient list was missing but I found this on the internet:

• WATER,GLYCERIN, GLYCERYL STEARATE, CETYL ALCOHOL, ISOPROPYL MYRISTATE, MINERAL OIL, PENTYLENE GLYCOL, SORBITOL, STEARIC ACID, PARAFFIN, LAURETH-9, CETETH-15, SORBITAN STEARATE, DIMETHICONE, CARBOMER, SODIUM CETYL SULFATE, PVP, STEARAMIDE, TOCOPHEROL, GLYCOSYL TREHALOSE, POTASSIUM HYDROXIDE, HYDROGENATED STARCH HYDROLYSATE, CETETH-10, BUTYLENE GLYCOL, BUTYROSPERMUM PARKII (SHEA BUTTER) FRUIT, SQUALANE,HORSE FAT, STEARYL GLYCYRRHETINATE, ALOE BARBADENSIS LEAF EXTRACT, PHENOXYETHANOL

Ok so no wonder it felt so nice and SOFT. Hilarious that even the packaging doesn’t mention any sort of ingredients. This is usually worrisome for me and my allergy flares but I was willing to test myself for vanity science

Look at this sweet texture. The small pot holds a lot more product than you think and the cream is so emollient that it lasts awhile. Even after hand washing I don’t get the dry-hand impulse to grab more lotion.

The two negative things about this lotion are that it’s kinda expensive at $10 for 50g in stores (typical Japanese product prices) and the sticky smell, like a syrupy sweet vanilla. I eased up on use after a week because the scent really made me gag after awhile. I don’t like sugar with my horses y’all.

Pros: very hydrating and rich, lasts awhile for being in such a tiny container.

Cons: expensive and uhhh….smells like glue =(