Given K-beauty’s knack for collaborations with cute cartoons and mascots, it was only a matter of when, not oeuf, a Gudetama collaboration would happen.
Well Holika Holika fulfilled this egg-lover’s dream in May with a skincare and makeup collection featuring everyone’s favorite lazy, apathetic egg. I seriously can’t get un oeuf of my Gudies.
And THEN I discovered that there were also Gudetama sheet masks from Japan and Taiwan (by My Scheming no less!) Apparently, un oeuf is not un oeuf when it comes to milking a cash cow.