Sake is useful for making you beautiful…and not just by giving your date sake-goggles ladies, muahhahahah. If you’re unfamiliar, the legend of the famous SK-II brand has it that a scientist in 1970s-era Japan noticed the very soft and youthful hands of women working in a Japanese saké brewery. So now the sake beauty products proliferate.
Also there’s some research saying that the kojic acid in sake decreases your skin’s ability to form the melanin found in spots and freckles. This same type of acid helps your skin retain moisture. Sake yeast is also supposed to stimulate cell-regeneration. Lots of promising “scientific” claims!
Today I binged at Atlantic Square in Alhambra again and blew a bit of dough on experimental products, one of which is a face milky toner lotion by Kiku-Masamune. It’s NOT a beauty brand; it’s a sake brewery!
This milky toner is made from amino acids that are the product of the Japanese sake from this brewery. The 17 fl oz (500ml) bottle cost me $15 so it’s a LOT of product for the price. Great to use it as a cheap toning face mask. I bought those cotton sheet masks that you can use to create your own.