The Long & Curl version of Kiss Me Heroine Make mascara delivers on one-half of its name. Luckily for it, it’s the half that matters the most to me. Long & Curl completely locks in the curl. Even my hooded eyelids can’t bring it down. With a thin, inky black, clump-free formula, tiny fibers, and short bristles, the mascara also defines each lash well and applies neatly on the lower lashes. Unfortunately, it barely adds any length, no matter how many coats I apply to try to build it up, and it doesn’t add any volume (although there’s a Volume & Curl version). So although it’s a solid mascara, it’s not quite an HG for me since there are curl-holding mascaras out there that also lengthen and volumize. It does make a great primer for other mascaras.
Update: Added a before-and-after to show how it can lock lashes into a messy shape and how it can look sort of stiff.
I want to love this because it reliably holds a curl, but ultimately, I’m moving onto something else.
Update #2 (Oct. 2015): Well I’m back to eat my words. Long & Curl is a real staple for me now because of its curl-holding powers–so reliable and strong–and I’m on my fourth tube. I haven’t had the “messy shape” issue in a long time, so maybe I’ve gotten better with practice or maybe my first tube needed warming up. It applies quite smoothly now. I do use it on its own quite a bit, but I prefer layering a second mascara (Kiss Me Long & Curl SUPER FILM) on the tips for extra volume and length.
Pros: Reliably holds a curl all day. Super black. Defines lashes well. Easy to reapply coats and doesn’t clump. I even added it to my list of Best Curl-Holding Mascaras for Asian hooded eyes.
Cons: No added length or volume. If lashes are messy, they get locked into place like that.