Hit or Kiss: Kiss Me Heroine Make Long & Curl Mascara Review

The Long & Curl version of Kiss Me Heroine Make mascara delivers on one-half of its name.  Luckily for it, it’s the half that matters the most to me. 01 Kiss Me Heroine Make Long & Curl Mascara ReviewLong & Curl completely locks in the curl.  Even my hooded eyelids can’t bring it down. 03 Kiss Me Heroine Make Long & Curl Mascara Review 04 Kiss Me Heroine Make Long & Curl Mascara ReviewWith a thin, inky black, clump-free formula, tiny fibers, and short bristles, the mascara also defines each lash well and applies neatly on the lower lashes. 02 Kiss Me Heroine Make Long & Curl Mascara ReviewUnfortunately, it barely adds any length, no matter how many coats I apply to try to build it up, and it doesn’t add any volume (although there’s a Volume & Curl version).  So although it’s a solid mascara, it’s not quite an HG for me since there are curl-holding mascaras out there that also lengthen and volumize.  It does make a great primer for other mascaras.

Update: Added a before-and-after to show how it can lock lashes into a messy shape and how it can look sort of stiff. I want to love this because it reliably holds a curl, but ultimately, I’m moving onto something else.

Update #2 (Oct. 2015): Well I’m back to eat my words. Long & Curl is a real staple for me now because of its curl-holding powers–so reliable and strong–and I’m on my fourth tube.  I haven’t had the “messy shape” issue in a long time, so maybe I’ve gotten better with practice or maybe my first tube needed warming up.  It applies quite smoothly now.  I do use it on its own quite a bit, but I prefer layering a second mascara (Kiss Me Long & Curl SUPER FILM) on the tips for extra volume and length.

05 Kiss Me Heroine Make Long & Curl Mascara Review Before After

Pros: Reliably holds a curl all day.  Super black.  Defines lashes well.  Easy to reapply coats and doesn’t clump.  I even added it to my list of Best Curl-Holding Mascaras for Asian hooded eyes.

Cons: No added length or volume.  If lashes are messy, they get locked into place like that.

6 Replies to “Hit or Kiss: Kiss Me Heroine Make Long & Curl Mascara Review”

    1. I don’t like Super Film as a standalone mascara at all: kills the curl and the formula is too thin to define lashes well. In comparison, the regular Long & Curl is super black and stands out. However I use Super Film *everyday* on the ends (after regular mascara) because it has fibers AND builds on itself to add 1-2 mm of length. So Super Film is purely optional for me, while Long & Curl is a must.

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